Case Studies

Here are some of my past and on-going works.
I have worked for start-ups, SMEs and ground-up non-profit organisations.
All the work are anonymous or intentionally kept vague to honor NDA and privacy.
If you like to learn more, feel free to reach out to me for a chat.


Qualitative UX Researcher - October 2017

Winner of Best Technology Award for Indigitous-Singapore 2017.
Hackathon for TamarVillage.Org to create a solution for sex workers to restore their lives with hope for the future.

Impacting Pet Lives with UX.png

Qualitiative UX Researcher - Pro Bono, July 2018

Researched and designed an enterprise software product fully customized for the animal non-profit welfare groups.


Qualitative UX Researcher & Integrative Health and Fitness Coach, March 2016 to May 2018

Researched extensively on scientific journals and leading health resources; Designed a Progressive Integrative Health Fitness framework for Women with hormonal imbalances and major chronic diseases.


Founder & UX Researcher, 2008 to 2013

E-commerce redesigned for an SME company, WatchWerkz,
Singapore’s leading specialist in bespoke timepieces.